Wool not only wears longer, it also keeps its good appearance and stays new looking longer. Each wool fiber is made up of millions of coiled springs that stretch and give so it won't lose its crimp or ablility to spring back in traffic areas. With a greater life expectancy, wool will maintain its newness and original appearance longer.Wool Resists Dirt
Its ability to absorb moisture prevents a build-up of static electricity and therefore wool does not attract lint and dust from the air. Also, the crimp in the wool of the fibre assist in keeping dirt from penetrating the surface and also makes it easier to clean.Wool is Water Repellent
While wool can absorb moisture, it repels liquids. The scales on the outside of the fiber cause liquid to roll off the surface. If water spills on your area rug, runner or broadloom, it will take quite some time before the water penetrates. Wool fiber effectively respond to changes in humidity, making wool suitable for every climate. Wool can absorb up to one-third of its own weight in vapour depending on relative humidity, synthetic fibers can only absorb 2-3% of moisture before they begin to feel wet.Wool is Warmer in the Winter and Cooler in the Summer
Tests show the insulating properties of wool can cut heat loss by 13%. It can also help keep you cool by its ability to absorb 30% its weight in humidity without feeling damp or wet.Wool Improves Indoor Air Quality
Wool fibre is too long and too coarse to be inhaled. It's natural, non-allergenic fiber does not promote the growth of bacteria or dust mites, and wool fibre is too long and too course to be inhaled, which is good news for asthma sufferrs and people with alergies. Unlike synthetic fibers, wool absorbs contaminants in the air like formaldehyde, nitrogen dioxide and sulphur dioxide.Wool is Environmentally Friendly
Wool is a completely natural and renewable resource that is biodegradable. Wool, readily biodegrades in soil because wool breaks down into plant nutrients such as nitrogen, sulphur, carbon dioxide and water.Wool Is Fire Resistant
Wool is the most naturally flame resistant fiber. It does not have to be specially treated to become non-flammable. It is difficult to ignite and has a low flame spread and heat release properties. This is due to it's high moisture and nitrogen content. While it can catch alight, it will not flare up nor support a flame. Instead of burning freely, once a flame is removed a cold ash is left which can be brushed away immediately. Wool does not melt or drip and has excellent self-extinguishing properties. As a result, pure new wool complies with many international flammability regulations without the need for additional flame resistant treatments.Wool Resists Static
Because wool naturally absorbs moisture from the air, the tendency to collect static electricity is reduced. Walking across a wool carpet, you are less likely to receive a shock when you touch a grounded object.Wool Insulated Against Noise
Wool is a wonderful insulator against noice. Wool absorbs sound and reduces noise level considerably.Wool is Naturally Elastic
Wool can be twisted, turned and stretched and yet, it returns to its natural shape. This is why wrinkles disappear from wool garments and why wool carpet retain their springy pile for many years.
Wool is the whitest, cleanest and most natural fiber in the world originating from fiber sheered from sheep and twisted into yarn for weaving.What is Sisal
Rugs, mats, and matting made from sisal, a natural plant material. Available woven and dyed in various colors, as well as machine- and hand-painted. Similar flooring is made of jute, coconut, and sea grass.What is Seagrass
Sea grass is as grass grown in China in paddies which are flooded with sea water. The grass is harvested, dried and spun into a strong yarn for weaving. The nature of the grass yarn makes it impermeable, so dying it is difficult. Consequently, sea grass products are a neutral colored product — ranging from a greenish-tan to green-brown, and a light brown. As with most natural products, there are color inconsistencies, but that adds an interest you don't find in "perfect" productsWhat is Jute
A natural fiber, native to India, which can be shredded and spun into yarn. Jute yarns are used for backing in woven carpets, or itself woven into sheets and used as secondary backing on tufted carpet. In many applications, jute is being replaced by fiberglass, polypropylene or other synthetic fibers.What is Coir
Coir Carpet is made from coconut husk's to produce a material of great strength. These extremely strong fibers make a tough and slightly course floorcovering that is hard wearing. Fibers are extracted from the shell them crushed, dried in the sun and then woven into floorcovering.What is Linen
Linen is one of the first products made by early man coming from cultivated flax plants. When its's used in carpet making, it's blended with other fibers such as, wool or cotton. Linen is a strong fiber that doesn't stretch when pulled and as a result, it doesn't readily stand up to traffic.What is Polypropylene
Polypropylene (olefin) is a very strong and abrasion resistant fiber. It is considered one of the most stain resistant fibers due to the dye method used called solution dyeing. Solution dyed fibers utilize a process in which the color is melted into the yarn. Bleaching agents, extreme sunlight, and most household stains have little or no effect on polypropylene fibers.What is Loop Pile
A tufted or woven carpet pile surface where the face yarns are comprised of continuous rows of loops that stand upright producing a wide variety of textures from thick and nubbly to smooth and plain. Loop pile can be level, textured or patterned. Level loop pile carpets wear well because the pile bears the weight of the foot evenly on the surface and tends to hide footprints. Textured or patterned loop is made from two or three varying pile hights.What is Cut Pile
Cut Pile carpet has a velvety texture that is very lustrous and beautiful for a formal or semiformal room. It is called Cut Pile because it has loops that are trimmed off so that yarn ends poke upward.What is Cut-Loop Pile
Combines loops with cut-pile. The cut-loop pile has cut ends that are taller than the loops, creating an informal look.What is Tufted Carpet
Tufted carpet is achieved by cutting the tops off the loops so the pile stands upright with an even surface.What is Woven Carpet
A tufted or woven carpet pile surface where the face yarns are comprised of uncut loops. Loop pile can be level, textured or patterned.What is a Serged Edge
Serging is a method of finishing edges of an area rug. A colour of yarn that closely matches the carpet colour is used and is sewn around the edges in a close, overcast stitch giving a clean finished edge appearance.
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